PR Insights

Practical PR advice for professional services firms.

No jargon, no filler — just what actually matters when you're trying to be seen, trusted and chosen.

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A desk diary lying open at September beside a laptop, pen and coffee cup

Insight · 6 min read

The September Reset: a 90-day PR plan for professional-services firms

The calendar is about to hand you a rare thing: everyone's attention, all at once. Here's how to spend it — starting with one deliberate "no".

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A laptop showing an AI assistant partway through naming recommended advisory firms, with the firm names redacted

Insight · 6 min read

How to make your firm the answer in AI search

Why the next pitch you lose might be one you never knew was happening.

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Two professionals in conversation across a table, one making a point and the other listening thoughtfully

Insight · 5 min read

From "AI capability" to client confidence

"We use AI" stopped being news roughly the same week everyone started saying it.

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Financial Times, Bloomberg Businessweek and Forbes print media on a desk beside a phone showing an AI chat interface

Insight · 4 min read

Is PR still relevant in the social media and AI era?

Short answer: more than ever — including the bit almost nobody mentions.

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